>"Who says models can only pose?" Me? You? This video?


Yeah whoever asked that must have been absolutely right to do so because I’m an ignorant, narrow minded pessimist who lost hope for most of the models nowadays when I look at this: A video directed by Mark Hug assembling a bunch of girls from Ford Model agency LA and filming them in “unsual” NON-poses.
At least this is what you expect before clicking the play-button of the youtube video. “Mark captures their fresh, youthful spirit (…) catching the girls rocking out and having fun”, Fashion Gone Rogue said and so I couldn’t refuse to see what models do if the title is questioning their job (posing).
And what’s the answer? ……Nothing. Just nothing. Looking good, laughing, actually posing (yes POSING… what else is this girl doing while swinging her hips to these bad rap music sounds?!) and then again… nothing.
I mean are you kidding me? Are you, Mark Hug guy, serious about filming these pretty girls (ok not all but some of them) while they’re doing some karate or dancing like idiots in front of your camera and seriously think that this will look natural? Hey, doing karate is awesome. I’m proud to say that I got the first brown belt in the age of 14 (yeah it’s been a while now) and after this ended my career as a professional ninja turtle.  But who the hell cares about some model doing this in front of Mr. Hug?  Maybe she should have kicked down the camera in front of her… to convince everyone that a) Karate is a bit more than just waving your hands and turning strangely around yourself and b) this video is going to SUCK if he continues to capture more of these models’ talents.
But how he did. And how I started asking myself: Why am I still watching this???
“Roking out and having fun”: …This is what models are supposed to do while having a photoshoot I guess. At least they’re supposed to give you the impression of having fun…or at least doing their job. Then the music changes from hard hip hop mood to french chanson with model Alex singing and dancing around. Honey, you’re sweet but who encouraged you to sing? 
Then, Asian girl, Chloe, starts doing some ballet moves, fine with me, Madison can’t do anything and then Kalia and her Karate moves come in.
I’m sorry, Mr. Hug, I’m sure you are amazing in what you do but was your intention to film some newcomer models to show the outer world that each model is actually a human being with some additional talent to her job of posing?
Why was it done such an unnatural, bad and strange way? At least I think this could have been done better. And I even have the perfect opposite video to this. It’s directed by Jason Wu’s little brother Justin and I will publish it in the upcoming post! Maybe you should have had a look at other videos featuring models in their free time. 
This here is just total weird crap. 

About Author


With an Austrian and German background, Anna has lived in London for almost 7 years now. started as a personal fashion & lifestyle diary in 2009 and was re-launched in 2015 with a new design.

  • Daria

    >Yeah, I see what you mean. As much as I hate to criticize – I must say this video is one thing – unprofessional. This video simply makes no sense to me. Looks like some school project.

    Daria, the Fashionsurfer

  • Janinini

    >Couldn't agree with you more!

  • TheGirlAtFirstAvenue

    >This is such a silly video! Loved your write up though ;) !

  • Sandra

    >it could have been done much better. the video only shows the models posing, jumping around and singing( and its not even good singing). What was the point? it just proved that the only thing they can do is posing.

  • Ria :)

    >i laughed. your blog is just lovely by the ways, keep up the good work, ill be visiting your blog again for sure :)

  • Francesca R

    >Very unprofessional video, I agree….

  • Zorian

    >I love your blog. I spent a great deal of time reading past posts. I enjoy your candor.
    The video is, what it is, entertainment. I almost laughed, but…
    Thank You, for the lovely comment and for following my blog. I followed you on GFC and Bloglovin.

  • Luvita

    >Hi there!!! I'm following you too!!!
    Love your blog :)

  • Cilla B

    >Pretty interesting video

  • WOLF359

    >I really like this video, thank you for posting!

  • blondebenedicte

    >I like this video! so interesting ;)
    bisous! xxx

  • Fariha

    >video's interesting,
    following you back :) xx

  • Fiafafia

    >It is a cool video but just like you I'm not sure if this is really showing any kind of talents besides being thin and tall enough to be a model.
    A few of them are really good looking but they do pose….All the time!
    Love how you descibed it!

  • just tututiny

    >Interesting video. I get tired of looking at stick figure models these days!

    Really enjoy your blog! I am your newest follower, check my blog out and follow me if you like it =) THANKS!

  • Marta

    >Wow,this video is amazing!! You are right, no one can say that models can only pose!! They worth more, fashion is only their job!! :)

  • I Z A B E L A

    >i really love this! such beautiful fresh faces

  • Annie

    >this is beautiful! Would love if you checked me out you got some great fashion guuurrrll! xoxox

  • Marilia and Cristina Maz

    >cool video but they still posing ;)I totally agree with u
    Even if i like a lot the ballerina-model

  • love Joice

    >Following you back dear! xx Joice

  • love Joice

    >Following you on Bloglovin too! xx

  • ★ JASMINE ★

    >cute blog hun! can't wait to read more!
    found you while "blog walking" and thought i would say a hello!

    happy to be your newest follower ♥♥♥
    — would love it if you could visit me and follow back sometime ?

    hugs, xo

  • jhilmilbeauty

    >Thanks for stopping by my blog…Your blog is so Creative and versatile.I am definitely following it.

  • Christine

    >following you back now :)

    hmmm…I feel like some of these examples did not help the argument. I feel like this video showed how to pose while moving. But I like the ballet- I wish they showed more of it!!!

    God bless

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