Yeah whoever asked that must have been absolutely right to do so because I’m an ignorant, narrow minded pessimist who lost hope for most of the models nowadays when I look at this: A video directed by Mark Hug assembling a bunch of girls from Ford Model agency LA and filming them in “unsual” NON-poses.
At least this is what you expect before clicking the play-button of the youtube video. “Mark captures their fresh, youthful spirit (…) catching the girls rocking out and having fun”, Fashion Gone Rogue said and so I couldn’t refuse to see what models do if the title is questioning their job (posing).
And what’s the answer? ……Nothing. Just nothing. Looking good, laughing, actually posing (yes POSING… what else is this girl doing while swinging her hips to these bad rap music sounds?!) and then again… nothing.
I mean are you kidding me? Are you, Mark Hug guy, serious about filming these pretty girls (ok not all but some of them) while they’re doing some karate or dancing like idiots in front of your camera and seriously think that this will look natural? Hey, doing karate is awesome. I’m proud to say that I got the first brown belt in the age of 14 (yeah it’s been a while now) and after this ended my career as a professional ninja turtle. But who the hell cares about some model doing this in front of Mr. Hug? Maybe she should have kicked down the camera in front of her… to convince everyone that a) Karate is a bit more than just waving your hands and turning strangely around yourself and b) this video is going to SUCK if he continues to capture more of these models’ talents.
But how he did. And how I started asking myself: Why am I still watching this???
“Roking out and having fun”: …This is what models are supposed to do while having a photoshoot I guess. At least they’re supposed to give you the impression of having fun…or at least doing their job. Then the music changes from hard hip hop mood to french chanson with model Alex singing and dancing around. Honey, you’re sweet but who encouraged you to sing?
Then, Asian girl, Chloe, starts doing some ballet moves, fine with me, Madison can’t do anything and then Kalia and her Karate moves come in.
I’m sorry, Mr. Hug, I’m sure you are amazing in what you do but was your intention to film some newcomer models to show the outer world that each model is actually a human being with some additional talent to her job of posing?
Why was it done such an unnatural, bad and strange way? At least I think this could have been done better. And I even have the perfect opposite video to this. It’s directed by Jason Wu’s little brother Justin and I will publish it in the upcoming post! Maybe you should have had a look at other videos featuring models in their free time.
This here is just total weird crap.