>Gucci turns 90 & Fiat turns Gucci


While searching for some anniversary campaigns in any random sections you can imagine, I found that cute Fiat 500 designed by Frida Giannini, creative director of Gucci, and Centro Stile Fiat. 
Although it seems absolutely braggy to my mind, my heart starts bumping faster by all of that sweetness this cars spreads. I guess this “oh how sweet”-effect is triggered by the size a Fiat 500 generally has.
I would most probably never want to ride that care seriously myself (beside the fact that my bank account would say something like “nice try, dream on”) but still I would love to see that model once in a while in reality.
Furthermore, this model is not only the result of the cooperation of two traditional, Italian houses but it also seems as if the real intention was meant to be the 150th birthday of Italy itself. If you look at the colours (not hard to recognise huh), then you discover the Italian flag as a part of the interior design.
In the 1950s the Fiat 500 was like a revolution of the streets“, says Giannini. “The Fiat 500 became the must-have, that everybody wanted to possess and drive. Smart travelling was always in focus of Guccio Gucci’s work (Gucci founded his label in 1921). When Lapo Elkann asked me what I personally think of that cooperation with Fiat on the occasion of Gucci’s 90th anniversary, it was the perfect moment for me to make a statement about travelling in the 21st century.” 
This expensive, exciting (redneck?-)sweetie can be reserved until the 30th of June via before it heads to Paris, London and Tokio as a new, exclusive market launch. 
I’m still enraptured. Gucci-Gooh, little Baby! 

About Author


With an Austrian and German background, Anna has lived in London for almost 7 years now. started as a personal fashion & lifestyle diary in 2009 and was re-launched in 2015 with a new design.

  • Kat

    >oh my gosh that car is soo cute! i would love to have that as my ride :P

  • mirjam schuurkamp!

    >oehh i like this car!
    so Qute~

    i like your earlier post !
    so pretty the red dress!

    i have a new post,maybe you can take a look!
    everyday a new post

    xxx mirjam

  • Angie Aquarius

    >Ich liebe, liebe, liebe den Fiat 500 sowieso, aber in der Version ist er einfach anbetungswürdig… ;o)

    *From Munich With Love*

  • Raquel

    >Awww what a cute little car, thanks for stopping by my blog : )

  • michelle_

    >woah that's a really cute carrr !!
    i love the gucci striped accents on the fiat !

  • GretchTM

    >haha…that's really cool!

  • Anna Katrina

    >im in love with those cars!!!

    stop by sometime<3

  • Yly

    >wonderfull.. :))


  • uhooi

    >Wow nicE! i like !!

    visit our blog at

  • Fashion Mom

    >Die autootjes zijn niet te doen, mijn dochter zegt me steeds dat ze daar ook wil mee rijden later, maar tegen dan zijn die bijna old timers xxx

  • Sick by Trend

    >The car is very cute… usually when a car turns like a fashion brand the car loose the identity but in that case, it's awesome and the first one shows the luxury from both brands!!!


  • Rania

    >Gucci cars wow!So stylish!

  • Sophie

    >this is awesome! such a great idea. i want one. but i think my bank account would have the same reaction as yours haha x

  • Eda ♥

    >You just helped me find my car ♥
    I've been car hunting fiat 500's in red but now this…oh gosh I don't think I'll be able to sleep!

    *following your blog*

    Eda ♥

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