While searching for some anniversary campaigns in any random sections you can imagine, I found that cute Fiat 500 designed by Frida Giannini, creative director of Gucci, and Centro Stile Fiat.
Although it seems absolutely braggy to my mind, my heart starts bumping faster by all of that sweetness this cars spreads. I guess this “oh how sweet”-effect is triggered by the size a Fiat 500 generally has.
I would most probably never want to ride that care seriously myself (beside the fact that my bank account would say something like “nice try, dream on”) but still I would love to see that model once in a while in reality.
Furthermore, this model is not only the result of the cooperation of two traditional, Italian houses but it also seems as if the real intention was meant to be the 150th birthday of Italy itself. If you look at the colours (not hard to recognise huh), then you discover the Italian flag as a part of the interior design.
“In the 1950s the Fiat 500 was like a revolution of the streets“, says Giannini. “The Fiat 500 became the must-have, that everybody wanted to possess and drive. Smart travelling was always in focus of Guccio Gucci’s work (Gucci founded his label in 1921). When Lapo Elkann asked me what I personally think of that cooperation with Fiat on the occasion of Gucci’s 90th anniversary, it was the perfect moment for me to make a statement about travelling in the 21st century.”
This expensive, exciting (redneck?-)sweetie can be reserved until the 30th of June via www.500bygucci.com before it heads to Paris, London and Tokio as a new, exclusive market launch.
I’m still enraptured. Gucci-Gooh, little Baby!